2026
Dates & time
Sunday, January 18 : 10:00 a.m. - 7:00 p.m.
Monday, January 19 : 10:00 a.m. - 7:00 p.m.
Tuesday, January 20 : 10:00 a.m. - 7:00 p.m.
Wednesday, January 21 : 10:00 a.m. - 6:00 p.m.
GL EVENTS
, FranceTake your place at the heart of your market
Sirha Bake & Snack invites you to exhibit at the heart of the forces transforming your industry. Structured around three key sectors – Bakery, Snacking, and Sweet – and two strategic hubs – Start-Up and Coffee & Bakery – the show offers a clear and impactful sector-based approach. Whether you're an artisan, manufacturer, supplier, entrepreneur, or innovator, you’ll find the ideal environment to showcase your expertise, unveil your latest products, and generate real business opportunities. A unique chance to assert your presence in a constantly evolving market, where professional expectations meet consumer trends.
Key visitors in attendance
Sirha Bake & Snack attracts top decision-makers from across the sector: leading bakery chains (Paul, Maison Kayser, Marie Blachère…), major foodservice groups (Sodexo, Burger King, Marriott, Starbucks), retail giants (Carrefour, Intermarché, Leclerc, Monoprix), as well as renowned manufacturers (Bridor, Délifrance, Ferrero, Coca-Cola, Puratos…). The show also welcomes independent artisans, coffee shops, snacking brands, and international buyers from over 100 countries.
A must-attend space for franchises
The French franchise market is experiencing rapid growth, particularly in the food and quick-service sectors (+15.3% in the number of franchise brands between 2023 and 2024). Sirha Bake & Snack is the strategic meeting point for franchisors looking to recruit independent bakers, professionals in career transition, or multi-brand franchisees. In 2024, 97% of visitors showed interest in franchise networks, and 8% were in training or professional retraining.
Your goals, our mission
Looking to:
• Grow your client base?
• Diversify your activities and enter new markets?
• Reach an international audience and expand your export potential?
• Strengthen your brand image?
• Showcase your innovations to industry professionals?
Sirha Bake & Snack is the ideal platform to turn your ambitions into tangible results.
Access conditions
Alcohol consumption is prohibited for those under the age of 18 (potential chef of official identity document). The organizer reserves the right to refuse entry to any person whose behavior is likely to affect their own safety or that of others. Our animal friends are not accepted. An exception is made for guide dogs and dogs in training.
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