From freeze-dried strawberries coated in chocolate to crispy yoghurt cubes: 2025 is clearly the year of loud and light crunchiness. Freeze-dried snacks ensure auditory highlights when eaten because the light products produce audible crunching noises when bitten into followed by an intense taste experience.
There's more to this trend than just a crunch: Freeze-dried products offer sweets companies true added value. The gentle freeze-dried technique removes almost all of the water from the ingredients. The colour, aroma and nutrients are retained, the texture becomes extremely light and at the same time intensely crispy. The result: Snacks, which contain no additives, have a longer shelf life and are ideal for natural ingredients such as yoghurt, cheese, fruits or chocolate.
The products are also in tune with the times regarding health aspects: Short lists of ingredients, free from additives, vegan or gluten-free – hence perfect for clean eating or "free-from" positionings. The "health appeal" makes them particularly attractive to snack fans, who value conscious consumption without wanting to sacrifice enjoyment.
2026
